Once Upon a Farm just gave its CFO a post-IPO raise.
And also handed Jennifer Garner another $3 million.
Which is funny, because it tells you exactly how modern consumer brands think:
The CFO keeps the numbers clean.
The celebrity keeps the shelves moving.
The company raised CFO Lawrence Waldman’s salary to $450,000 from about $388,514, while amending Garner’s spokesperson deal to pay her an extra $3 million over two years starting in 2027.
Three months after the IPO, that’s a pretty revealing allocation of praise.
Because for all the talk about brand storytelling, mission, and organic this and that…
Public markets still force the same old question:
Who creates more value now, the finance operator or the face on the box?
And yes, the answer is probably “both.”
But let’s not pretend that won’t annoy people.
Especially when a celebrity spokesperson can still pull millions while the CFO, the person helping steer the public-company reality, gets the very corporate reward package:
salary bump
bonus target
stock units
You think it's fair?
The future of finance might be agent-shaped.
But the present is still broken tools, messy approvals, expense chaos, and slow close.
Ramp’s angle is simple: replace the broken finance stack with one platform that makes finance teams faster, happier, and more controlled.
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