GOOD MORNING, CFO

The only newsletter a CFO needs to start the day right.

Subscribe on Beehiiv to get every edition delivered to your inbox for free.

HEADLINES & DEADLINES

--

CFOs in the Uncertainty Business

Forecasting has turned into educated guesswork. Duke’s Campbell Harvey says confidence around CFO projections has collapsed, raising the risk of costly misses when volatility strikes.

-

Uncertainty Comms > Crisis Comms

It’s not just about the numbers, it’s how you talk about them. Baker Tilly’s Jennifer Finger says CFOs need to communicate frequently; even if it’s just “we don’t know yet.” Silence creates panic faster than bad news.

-

Mega Bankruptcies Jump 33% YoY

Companies with $1B+ in assets are increasingly filing Chapter 7 and 11, per Cornerstone Research. Tariffs and unpredictable policy shifts are accelerating collapses.

-

Visa Shock: $100K Fee on H-1Bs

Trump’s new fee hits employers hard. For CFOs, the move raises compliance risk, labor cost headaches, and retention concerns in already tight talent markets.

-

Cyber Breaches Go Unreported

VikingCloud found “material” cyberattacks often never make it to regulators. AI is driving more frequent and severe breaches, leaving finance leaders blind to true systemic risk.

-

GitLab Installs Interim CFO

James Shen takes the helm as interim finance chief and CAO, netting an extra $10K monthly comp during the transition.

FAST FACTS YOU SHOULD KNOW

--

  • 33% = YoY rise in billion-dollar bankruptcies

  • $100K = New Trump H-1B visa fee

  • 80%+ = Firms missing AI cost forecasts (Benchmarkit/Mavvrik)

  • 5.8 years = Average CFO tenure (vs. 1.8 years for CROs)

CFO-APPROVED WATCHLIST

--

  • Read: “Auto Industry Flashing Warning Signs on U.S. Economy” (WSJ)

  • Listen: CFO Dive’s Future of Finance Live event on-demand replays

  • Bookmark: Oracle NetSuite’s Midyear CFO Agenda (pivot guide for Q4)

MORNING HACKS

--

  • Control the narrative: Communicate uncertainty before others define it for you.

  • Tariff-proof contracts: Add escalation and adjustment clauses now, not later.

  • Cyber vigilance: Audit whether “material” incidents are actually being disclosed; your risk exposure may be bigger than reported.

Brought to you by… 👋

Fractionals make one mistake: They forget they’re not employees anymore.

They’re a business.

And every business needs marketing.

That’s where I step in.

I help fractional CFOs stop looking invisible on LinkedIn.

👉 Some work with me long-term; I run their LinkedIn like a client acquisition system.

👉 Others just want a one-off consult; I’ll rip apart your profile, give you a simple content plan, and show you what’s working today.

Either way, you leave with a strategy built to attract clients.

Not theory. Real tactics I’ve published in 2 books for fractionals, and tested with CFOs who actually get clients here.

Want to stop treating LinkedIn like a side project? Let’s talk.

Keep Reading